Advertising & IMC: Principles and Practice, Global Edition - download pdf or read online

By Sandra Moriarty,Nancy D Mitchell,William D Wells

ISBN-10: 0133506886

ISBN-13: 9780133506884

ISBN-10: 0133849643

ISBN-13: 9780133849646

ISBN-10: 1292017392

ISBN-13: 9781292017396

For introductory classes in advertising

An available, well-written, and student-friendly method of advertising.

Advertising tracks the adjustments in today’s dynamic international of media and advertising communication–as good because the implications of those adjustments to standard practice–and offers them to scholars via an available, well-written procedure. The 10th version highlights the expanding significance of shoppers because the motive force in today’s advertisements suggestions, social media, and the web evolution/revolution. it is usually an elevated IMC and model focus.




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Advertising & IMC: Principles and Practice, Global Edition by Sandra Moriarty,Nancy D Mitchell,William D Wells

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